Dear Respondents,

My name is Laricea Ioana Roman and I am a master’s degree student at Kingston University London. Currently I am undertaking a significant piece of research that investigates how consumers' personal values and their perceptions of product value influence their intention to buy ethical clothes. Your opinion is essential in order to develop the existing knowledge on this subject.

The questionnaire should take you no more than 10 minutes and your responses will remain completely confidential. If you have any concerns about my research please feel free to contact either me (k0942659@kingston.ac.uk), or my supervisor, Dr Lesley Ledden (l.ledden@kingston.ac.uk).

As a thank you for your help, every completed questionnaire will be entered in a prize draw for the chance to win £30 in Body Shop vouchers and three books: “Green Goddesses” by Liz Elwes, “Eco Chic” by Matilda Lee and “To Die For: Is Fashion Wearing Out The World?” by Lucy Siegle.

Thank you in advance for your valuable time,
Yours faithfully,
Laricea Ioana Roman

Unfortunately this survey has been closed. Thank you for your time.